![]() The postcard contains a code which you will enter electronically on your Google My Business profile. Once complete, Google will ask you to verify your business by sending a postcard to the address listed on your business page. Check the information meticulously to avoid any errors. This is the best place to begin in ranking high on Google.įirst, create your account by entering all relevant information. Your Google Business page will typically contain your business name, your business address, store hours, photos, and reviews. It allows you to control and manage how your business appears on Google and helps increase general visibility. This is a free tool that every small business must take advantage of. So how exactly do you optimize Google My Business and other tools? And how can you get your retail store to rank higher on Google? Here are a few steps every retail business should take to increase exposure and visibility on Google. Ranking high on Google can greatly increase your sales both for your eCommerce and brick and mortar businesses. So it’s important that your retail store shows up when people search for terms related to what you sell. The majority of consumers do substantial research before and during their shopping. But you also need to leverage your web presence to attract brick and mortar shoppers. Of course, you still want to cater to online shoppers by creating a great webshop and eCommerce retail store. While brick and mortar stores still account for the majority of all retail sales, optimizing your store’s online presence is still critical for a multitude of reasons.
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